Tuesday, November 4, 2014

Blog# I’ve already invested in mobile ads. Isn’t that enough?

Mobile ads are a great advertising solution because they reach consumers in a targeted and efficient way. But imagine this: a customer has just clicked on your mobile search ad and reaches your desktop site. They have a negative experience, and it leaves them with a bad feeling about your business. In short, if you run mobile ads that lead to a non-mobile-friendly site, you’ve only done half the job.

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